Design for Six Sigma (DFSS) for BEGINNERS: What is DFSS Really All About?

There are three methods to a robust Six Sigma program; Process Management, Six Sigma Improvement and Design for Six Sigma. We will understand them, distinguish the three from each other and explore in some detail the five steps of DFSS which are called DMADV. We will deal with the acronyms and jargon and understand the roadmap for effectiveness and how to successfully deploy. Within each step we will touch the more popular and often used tools.

• Understand why Six Sigma is vital for Design
• Know the benefits of DFSS; schedule, cost and sale-ability
• Distinguish the three methodologies, Process Management, DMAIC and DMADV
• Understand and be able to apply the DMADV model
• Know what the Voice of the Customer (VOC) is and why it is important
• Understand how to translate VOC to Critical To Quality (CTQ) elements for Design
• Know what it means to develop a concept , high level design and detail design
• Learn how to process development and CTQ metrics along with control are critical for high performing products and services
• Be introduced to the more important tool used in Design

Workshop Leader: Charles A. Aubrey, Vice President, Six Sigma Services, STAT-A-MATRIX. Chuck specializes in training and consulting in Six Sigma, system development, process improvement, customer satisfaction and TQM. He designs, develops, and leads business improvement programs for both Manufacturing and Service industries. He is a certified Six Sigma Master Black Belt instructor.

Applying DFSS Tools Across the Entire Spectrum - From Capturing the Voice of the Customer through Design Optimization

The objective in Design for Six Sigma is to create a product or service that meets its customers' needs, but these needs are typically not met when variation in parts, process, or user environments occurs. Therefore it becomes critical to predict and reduce the impact of this variation early in the development process, well before hardware is built. In this workshop we will begin with establishing true customer needs and requirements and demonstrating how they can be modelled mathematically. We will then illustrate how to develop an optimized design that satisfies all of the stakeholders' needs. Identifying and flowing down requirements, allocation of tolerances, analysis of performance based on statistical capabilities, optimization of multiple dimensions of the design, and the methods to get quantitative results will be explored.

Workshop Leader: Jesse Peplinski, Vice President - Technology and Development, Statistical Design Institute LLC. Jesse has been applying Six Sigma techniques in product development since 1996. As a systems engineer at Texas Instruments and Raytheon Systems Company he helped establish a foundation for applying Six Sigma concepts during requirements development and concept modelling, well before hardware is built. As a Master Black Belt at General Electric he guided an engineering organization in the daily application and implementation of DFSS and Six Sigma. For SDI, Jesse leads the development of our DFSS software tools.

Testing High Level and Detailed Transactional Process Designs

This workshop focuses on different methods for predicting the performance of newly designed processes prior to a field test or pilot to make sure that their performance meets customer needs. The philosophy of DFSS is to do it right the first time, and without this predictive testing, we have no sense of how the processes are going to perform before they are rolled out. If we wait until the pilot to test the processes, we may be too late to correct some critical aspect of the design that we have missed. Systematic predictive testing is therefore an important DFSS step, but one that is not often done adequately by process design teams.
To ensure the overall quality of the design, testing needs to take place at various levels of detail. At the highest level, we have the CTQ requirements generated from the Voice of the Customer. These requirements are “flowed down” to the element (process steps, technology, organizations etc.) level where the actual task of design takes place. Testing needs to take place at the element level to make sure that each element performs as expected. In addition, when all elements are complete, the elements need to be assembled and tested to make sure that the capability of the elements “flows up” to meet the CTQ requirements of the overall design. The workshop will describe the methods and tools appropriate to test each level of the design. Key topics to be covered include:

• Flow-down and flow-up concepts
• Testing design elements using Crystal Ball
• Using FMEA as a design test tool
• Testing the overall design using process simulation
• Predicting the Sigma Level of a design using scorecards

Workshop Leader: Rohit Ramaswamy, Ph.D, Consulting Affiliate, Oriel Inc. Rohit is the author of the book “Design and Management of Service Processes”, and has worked in the Six Sigma and Quality field for 15 years. He has developed and taught Six Sigma programs and trained and certified Master Black Belts in a variety of industries including Financial Services, Telecommunications and Transportation. Prior to his Six Sigma experience, Rohit worked at AT&T Bell Labs, where he developed design methodologies for AT&T’s service processes

Fundamentals and Value of Critical Parameter Management in Product Development

Critical Parameter Management (CPM), a.k.a. CTQ Flow Down/Up, ties all the discrete DFSS projects together and enables the next level of DFSS implementation, that is, at the product development program level. This interactive workshop will explore the details and practical application of CPM within DFSS:

• Defining the Value Statement for Implementing CPM
• How CPM serves as a template to enable the DFSS Process
• New product development process gate deliverable via CPM
• Nested Houses of Quality within CPM to develop the relationships
• Management and trace ability of the product performance interactions
• The role of CPM in traditional Systems Engineering
• Critical Parameter capability flow-up via Transfer Functions
• A premier by-product of CPM; DFSS Scorecards

There will be an optional hands-on exercise of exploring the details of CPM as well as developing a CPM tree, including transfer functions using the Six Sigma Cockpit® software solution for CPM by Cognition Corporation. Attendees are requested to bring their laptops for this exercise, in which they will receive a free, 45-day evaluation copy of the software.

Workshop Leader: Tom Judd is Vice President, Six Sigma Solutions at Cognition Corporation and has been a practicing DFSS Black Belt for over four years. Cognition is a premier supplier of consulting services and software tools that directly support the Program Level implementation of DFSS. Tom works with many companies to elevate DFSS implementation so it becomes a true thread within the product development process. He also mentors companies on Critical Parameter Management, the practice of identifying critical design parameters and optimizing the variations of these parameters to maximize customer satisfaction.

Lean Six Sigma Innovation Workshop

This fast-paced, highly interactive workshop will give you the tools you need to make Design for Six Sigma work in your organization. You will learn how to:

• Integrate lean innovation with your existing six sigma initiatives
• Conduct a Design for Six Sigma kaizen
• Use a set of 12 new tools for Black Belts and lean innovation leaders

This workshop will go well beyond conventional design for six sigma tools. Each attendee will get a free, trial “test drive” of the Institute’s new web-based Lean Innovation Learning Center and a copy of the Lean Innovation Cube software, as well as, a free copy of Bart Huthwaite’s new book “Lean Design Solution: A Practical Guide to Streamlining Product Design & Development.” The workshop will show you how to:
• Train others in the fundamentals of Lean Six Sigma Innovation
• Measure the potential success of any new design for Six Sigma results
• Prevent waste not only on the manufacturing floor but in your customer’s domain as well
• Find new value for old products and services
• Apply lean six sigma thinking to business processes.

Workshop Leader: Bart Huthwaite, Sr., Founder, Lean Innovation Institute. Bart Huthwaite is a leading expert in Lean Six Sigma innovation. He has personally mentored leaders in lean innovation at more than 1000 companies over the past 22 years. The Institute develops Lean Innovation tools and techniques to help organizations deploy lean thinking across the enterprise, from products to transactional processes. www.LeanInnovationInstitute.org

Realizing Greater Project Results Sooner

From strategies to ideas and from charters to results, this workshop offers a hands-on and step-by-step guide to using software to gain more rapid and effective project results across an entire organization. In the workshop, the attendees will use live Strategic Six Sigma Project Portfolio management software to decide a strategy, evaluate ideas, prepare charters, complete projects and realize results. The challenges they will focus on will include working across departments, choosing appropriate tools, managing towards strategic goals and reporting at all levels.
From this workshop, participants will have a tangible understanding of how today’s project tracking and management tools can more rapidly execute projects, accommodate multiple initiatives and more directly align strategic objectives with day to day operations.

Workshop Leader: Jeff Watts, Vice President of Corporate Marketing, INSTANTIS. Jeff brings over 16 years of experience in marketing, communications and operations to the team at Instantis. Jeff has lead marketing and product teams in Web Services, eCommerce, Personal Finance Solutions and Financial Service Transaction Networks. At Instantis, he is responsible for partnerships, press and industry relations as well as marketing and sales support.

The Design for Six Sigma conference will bring together senior-level quality and process improvement professionals from a broad range of organizations.

One of the key benefits of attending this conference is the networking opportunities you will find.

Organizations wishing to take further advantage of these opportunities should contact Vijay Bajaj of WCBF about taking an exhibition booth or sponsoring one of the lunches, breaks or evening receptions.

For more information call toll free 800 959 6549

WCBF’s Design for Six Sigma conference is being extensively researched and specifically tailored to meet the requirements and interests of professionals working within these industries.

Specific job titles are listed below.

CEOs, CIOs, COOs and CFOs

Directors of Performance/Process Improvement

Directors of Quality / Continuous Improvement

VPs/Directors of Operations

Directors of Six Sigma

Business Process Improvement Champions

Productivity Managers

Six Sigma Deployment Leaders / Champions

Master Black Belts and Black Belts

Green Belts

VENUE

The Venetian Resort Hotel Casino

3355 Las Vegas Boulevard South

Las Vegas, Nevada, 89109

Reservations: 1-877 583 6423

www.venetian.com

Winner of the Learning Channel's pick as one of the Ultimate 10 Hotels in the World, Five-Time Winner of the Meetings and Conventions Magazine's Gold Key Award and the 2004 Gold Platter Award 2002, 2003.

Travel & Accommodation

Hotel and travel costs are NOT included in the registration fee. However, WCBF have negotiated reduced rate accommodation with the hotel at $199++ per luxury suite per night. Reduced Rate Cut-Off: May 17, 2005. When booking please quote: "WCBF Group"

Reservation requests received after this date will be accepted on a space available basis at the hotel's published rates.

The conference experience is unique, but we can still provide you with the documentation of the event you missed! Please visit the "Workbooks, Tapes, CDs" section on the left hand vertical menu on our website.