A DESIGN FOR SIX SIGMA PRIMER - The Truth About DFSS: What is it really all about?
This workshop addresses the basics of DFSS, targeted to those who have had little to no DFSS experience, even though you maybe experienced Lean Six Sigma practitioners. Even those who have had no exposure to Six Sigma will benefit as the workshop begins with some basic Six Sigma definitions and concepts and builds upon that.
Participants will be shown and discuss:
• Some of the key differences between Six Sigma and DFSS
• Simple, practical examples and demonstrations to illustrate the key concepts of DFSS
• How to make DFSS stick within an organization
• The similarities and differences of deploying and implementing DFSS and Six Sigma
Workshop Leader: Dr. Mark Kiemele, Co-Founder and President, AIR ACADEMY ASSOCIATES, a leading-edge Six Sigma consulting firm helping practitioners bring about sustained process improvement, increased customer satisfaction, and improved profit margins. Dr. Kiemele is world-renowned for his knowledge-based Keep It Simple Statistically (KISS) approach to applying statistical methods to gain the right kind of knowledge for the right people at the right time. His approach has provided many leaders with the thought process needed to change their culture.

VOC IN DFSS: GETTING PAST “WHAT DO YOU WANT?”
Real Voice of the Customer research is more than just asking customers, “What do you want?” , yet many DFSS practitioners go about VOC in just this way – which is probably why some have mistakenly concluded that VOC stifles creativity and kills innovation. True VOC is much more sophisticated, but need not be complicated.
This workshop will provide an overview of critical steps and best practices in collecting the Voice of the Customer, within the context of DFSS.
Participants will learn the fundamentals of VOC, including:
• How to structure a VOC project
• Who should be involved in VOC
• Tested methods for customer interviews
• How VOC feeds into the DMADV process
Workshop Leader: John C. Mitchell, Principal, APPLIED MARKETING SCIENCE, INC. John has trained and coached dozens of AMS clients in creating and implementing in-house Voice of the Customer programs, with particular focus on using VOC with the Design for Six Sigma (DfSS) methodology. He has managed several large-scale VOC engagements, as well as projects involving ideation and concept testing.

USING SIMULATION AND OPTIMIZATION TO IMPROVE YOUR DFSS PROJECTS
Rapid time-to-market, reduced use of physical prototypes, fewer defects, minimal post-design rework, and satisfied customers are what make Design for Six Sigma (DFSS) such an appealing methodology, but achieving these benefits is by no means an easy task. For instance, how does your design team create a successful new product or process when it has little or no available design data?
One increasingly popular approach that circumvents the lack of design data is the combined use of simulation and optimization. Advances in desktop software and PCs now mean that these rigorous design techniques can be applied by almost any engineer or analyst.
Through a series of case studies, this workshop will provide you with the why and the how-to for spreadsheet simulation and optimization.
Discussion topics include:
• Why you need to quantify variability in DFSS projects
• How simulation and optimization fit into the DMADV methodology
• Practical techniques for identifying robust, high quality solutions
• Why all forms of optimization are not equal
Workshop Leader: Hilary Emmett, Trainer and Product Consultant, DECISIONEERING. In addition to her training and consulting duties, Hilary is a Six Sigma Black Belt, leading project teams as part of Decisioneering's in-house process improvement initiative. Hilary joined
Decisioneering in June 2000 and has provided consulting, training, and Visual Basic for Applications (VBA) modeling services for a variety of Fortune 500 and international clients.

INTEGRATION OF SYSTEMS ENGINEERING WITH DFSS
Is your company seeking to improve its Product Performance and Quality? Are you fixing problems during Production that should have been identified in Design? Do your Product Development processes deliver results that do not meet the Stakeholder needs? This workshop will address these product development concerns and ways that you can leverage from proven Systems Engineering processes and DFSS tools to enhance product development results.
Topics to be discussed include:
• Capturing and applying Stakeholders Needs during product development
• Applying techniques for translating Needs to Requirements.
• Using Systems Engineering concepts to develop Functional and Physical representations for products and processes.
• Integrating Verification and Validation concepts with the product development process.
• Using DFSS methods and tools to improve the Systems Engineering process.
Workshop Leader: George W. Chollar, PhD, PE, President, STATISTICAL DESIGN INSTITUTE, LLC. George’s experience includes 30 years in design, systems engineering, and program management for product development programs at Texas Instruments (TI) and Raytheon. George’s work has resulted in a framework of statistical analysis design concepts and methods for Design for Six Sigma (DFSS) applications used in DFSS training for engineers, Master Black Belts, and Black Belts at various companies in the U.S, Europe, and Asia-Pacific.

Critical Issues in Transactional DFSS Deployment Identified by Practitioners
WCBF is using DFSS techniques and “The Voice of the Customer” for a workshop that is engaging, practical, relevant and state-of-the-art. This session will address the key methodological and organizational factors to successfully deploy transactional DFSS, as identified by DFSS practitioners and conference attendees.
Dr. Ramaswamy has conducted a comprehensive survey of DFSS practitioners to be released at the Summit. Conference attendees have participated in the survey and identified key issues as well. From your input and the data, the most compelling topics have been selected and will be presented at the Conference.

Topics:
• Achieving operational excellence through Six Sigma
• How DFSS integrates with the operational excellence
• Current DFSS deployment: implementation issues
• Integrating DFSS with New Product Development frameworks
• DFSS and Innovation - does DFSS support innovative design?
• The future of DFSS - what next
• Audience questions and discussion

The workshop is focusing on the top five issues from the survey, providing a forum for questions, discussion and best practices sharing among participants. The workshop is a forum where attendees can learn not only from the experts but their peers as well.

Workshop Leader: Rohit Ramaswamy, Ph.d, Senior Consultant, ORIEL INCORPORATED. He has been involved in the design, redesign, management, and improvement of services for over 15 years. Highly skilled at translating customer needs into functional requirements, Dr. Ramaswamy specializes in helping companies design profitable service operations that delight customers. Dr. Ramaswamy is the author of Design and Management of Service Processes, the only currently available book on the systematic design and improvement of services. He holds an M.S. and Ph.D from MIT.

EVOLUTION OF DFSS DEPLOYMENT AT QUEST DIAGNOSTICS
Quest Diagnostics’ Six Sigma program is deployed in 35 locations that has generated $400 million dollars in actual benefits. The current resource includes 125 Black Belts, 30 Master Black Belts and 700 certified Green Belts. These resources have closed over 3000 projects and continue to maintain an active portfolio of 600 projects. This presentation will provide benchmarks and lessons learned in the deployment of DFSS in a national, but largely decentralized environment, and offering two case studies: one laboratory oriented, and one illustrating the design of a commercial process.
Quest Diagnostics has deployed an enterprise-wide software solution to manage and track its entire portfolio of projects, resources, locations, reports and learning. The presentation will demonstrate how this software:
• Ensures alignment of projects with strategic goals
• Improves project selection by formalized evaluation and scoring
• Ensures Six Sigma methodology compliance during project execution
• Ensures controls around the financial benefits claimed by each project
• Provides Effective, real-time reporting and dashboarding to assure executive visibility and support
Workshop Leader: John A "Jack" Merritt has been a Managing Master Black Belt at QUEST DIAGNOSTICS INC. since June 2001. Prior to joining Quest Diagnostics, Jack held a variety of Sales, Financial Management, & Six Sigma positions at GE Capital, leading Process Management, DMAIC, and DFSS projects. In 1996, he was selected as the first Sales Blackbelt at GE Capital Fleet Services. A Master Blackbelt since 1998, Jack has been certified to teach DMAIC and Design for Six Sigma and has over 1,000 hours of classroom experience, training Greenbelts, Blackbelts and Champions. Dr. Prasad Raje, CEO, INSTANTIS. Instantis is the leading provider of on-demand software for CXO mandated initiatives that improve enterprise financial performance. Prasad has 19 years of experience in the technology industry and has successfully overseen the deployment of Instantis software at dozens of leading Global 1000 companies like Credit Suisse, McKesson, Xerox and others.

GETTING THE MOST FROM MODELING, ANALYSIS, AND OPTIMIZATION DURING PRODUCT DEVELOPMENT
Product development is based on understanding customer needs and then balancing three fundamental objectives – cost, schedule, and performance. Successful products provide an optimum solution for all three. DFSS methods and tools have the potential to provide improvements and proactive benefits if used correctly during the product development process. This workshop will address:
• Development of models for multiple program and product attributes
• Types of analyses that should be performed and how to achieve a balanced design
• Common methods and tools that support the modeling, analysis and optimization of product development and program management
Workshop Leader: George W. Chollar, PhD, PE, President, STATISTICAL DESIGN INSTITUTE, LLC. George’s experience includes 30 years in design, systems engineering, and program management for product development programs at Texas Instruments (TI) and Raytheon. George’s work has resulted in a framework of statistical analysis design concepts and methods for Design for Six Sigma (DFSS) applications used in DFSS training for engineers, Master Black Belts, and Black Belts at various companies in the U.S, Europe, and Asia-Pacific.

COLLABORATIVE IMPLEMENTATION OF CRITICAL PARAMETER MANAGEMENT (CPM) IN DFSS
Critical Parameter Management (CPM) is the process that ties together the tools and techniques of DFSS. This workshop will explore the process of CPM and how it enables a truly collaborative approach to implementing DFSS program- and company-wide. We will explore how CPM provides a “go to” location for all members of the product development team and a historical record of product/process knowledge.
• Learn the Value/Payback of Implementing CPM
• Explore how CPM acts as a process template for DFSS
• Learn best practices for implementing CPM in a collaborative environment
• Study the interaction of performance and cost in product development
• Discover the power of transfer functions to define system performance and cost
• Build a CPM example during an interactive 1 hour session
Attendees are requested to bring laptops. We will install Six Sigma Cockpit (SSC) and use this CPM tool to build a CPM example during the class. You will leave with a 45 day license of the software for further exploration after the workshop.
Workshop Leader: David M. Cronin, Director of Business Development, COGNITION CORPORATION, a company specializing in software and services for product and process development. David has over 15 years experience in providing software and engineering services for managing system performance and cost. He has assisted with the definition and implementation of cost management and critical parameter management/DFSS programs in the Defense, Consumer, Medical, and Automotive industries.

THE INNOVATION CUBE: HOW TO TURN GREAT IDEAS INTO DESIGN AND LEAN SIX SIGMA SOLUTIONS
The Innovation CUBE replicates the dynamics of innovation. It takes the “mystery” out of innovation to make it understandable, practical and doable by any project team. Many companies are using the CUBE to develop Design and Lean Six Sigma.
This “hands on” step-by-step workshop will show you how to:
• Make innovative thinking part of Design and Lean Six Sigma
• Create more innovation without disrupting existing initiatives
• Find new “break away” opportunities before your competition even wakes up
• Generate ten times your usual number of practical ideas
• Measure solutions against one another Develop a corporate-wide Design for Lean Six Sigma innovation improvement effort
Participants will take away:
• A demo copy of the new Excel-based Innovation CUBE for their personal use.
• A signed copy of Bart Huthwaite’s latest book, “The Lean Design Solution.”
• An innovative “pop up” CUBE as a handy desktop reference tool
Workshop Leader: Bart Huthwaite, Sr., Founder, INSTITUTE FOR LEAN INNOVATION. Bart is recognized as one of the leading Rapid Innovation Management thought leaders in the world today. Bart has authored many books in the field of innovation management, including his latest, “Lean Design Solution.” He is also the creator of the Innovation CUBE, an integrated IT solution for deploying innovation across an enterprise.