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Friday 9th May 2008

PAST EVENT: 4th Annual Six Sigma in Sales & Marketing Conference W Lakeshore, Chicago, IL, USA (Conference: May 23-24, 2007, Workshops May 22, 2007)

[ Overview ] [ Key Speakers ] [ Agenda and Speakers ] [ Workshops ] [ Networking Opportunities ]

[ Who Should Attend ] [ Prices, Discounts and Key Terms ] [ Travel and Accommodation ]

[ Frequently Asked Questions ] [ Documentation, Tapes and CDs ]

Overview

Overview & Key Topics :

This is a past conference. To view the forthcoming conference in this series please visit Current Conference

Since we started the Sales and Marketing series four years ago, it has been terrific to see how much activity has increased in this area and how much success companies are having applying a robust statistically driven methodology into these functions. Six Sigma in Marketing and Sales is gaining momentum - more and more companies are recognizing the huge wins available when applying Six Sigma analysis to revenue growth projects vs. cost saving projects. WCBF has invited companies to demonstrate how their Six Sigma program is consistently improving revenue and profits. Hear from case studies which will enable you to:

• Implement six sigma to improve your sales process

• Develop a compliance and control plan for product development

• Build continual top-line growth improvements

• Identify metrics to track marketing contribution on new product development

TESTIMONIALS

“There were many useful ideas and concepts that will help us grow our process improvement program.”

Senior VP Six Sigma, YOUNG & RUBICAN BRANDS

“The conference was very informative. I appreciated all the organizations who shared their case studies.”

VP, HENKEL

“Very informative conference and good speakers.”

Consultant, GAP INTERNATIONAL

FREE TO ALL DELEGATES

All delegates will receive:

1. 2 weeks prior to the event by email - access to MindPro's Six Sigma Panorama. This web-based training, contains over 20 videos (approximately 2 hours of viewing time) narrated by Dr. Mikel J. Harry. The training will give you an authoritative overview of Six Sigma, and is a great introduction to the conference, particularly for those who have little or no experience. Usage of the training is limited to 2 weeks and will expire on the starting date of the conference.

2. Distributed at the conference - The Six Sigma Memory Jogger by GoalQPC. A teaching and reference guide to Six Sigma.

WCBF’s Global Six Sigma Summit (www.wcbf.com/quality/5081) will host The Global Six Sigma Awards, given to the most outstanding organizational achievements through the application of Six Sigma methodologies. The focus of this awards program is to demonstrate to the global business community the real results and excellence which organizations achieve through the successful implementation of Six Sigma.

The Awards will be judged by a panel of esteemed judges in the Six Sigma arena, coming from industry and publishing backgrounds. The winning organizations will be presented with their awards at the Global Six Sigma Awards Gala Dinner on Wednesday October 24th, 2007 at The Rio All-Suite Hotel & Casino, Las Vegas.

For more details of the judges, categories and criteria, click on The Global Six Sigma Awards. or email flora.hamilton@wcbf.com

Key Speakers

Speakers Include

Bruce S. Moloznik
VP Global Marketing
COOKSON ELECTRONIC ASSEMBLY MATERIALS

Gary Sutcliffe
Master Black Belt
COOKSON ELECTRONIC ASSEMBLY MATERIALS

Bill Robinson
President
INNOVATION AND QUALITY SOLUTIONS

Gadekal Reddy
Director of Operations Improvement
CIBA VISION, A NOVARTIS COMPANY

Andrea Skobel
Vice President, Human Resources, Six Sigma Leader,
JOHN CRANE

Marilyn Fischbach,
Master Black Belt – Director of Training and Development
JOHN CRANE

John Melby
Black Belt
MOTOROLA

Angelica Hurtado
Six Sigma Leader
SHAW INDUSTRIES

Darwin Cox
Master Black Belt
UNISYS

Charlotte Prom
Director, Continuous Improvement
BLUE CROSS AND BLUE SHIELD OF FLORIDA

Csilla Andersen
Marketing Process Excellence
HEWLETT PACKARD

Ajay Koul
Performance Management
SCHNEIDER ELECTRIC

JoAnn M. Wroblewski
Six Sigma Master Black Belt
CERIDIAN

John Biedry
Executive Leader for Continuous Improvement and Service Excellence
US POSTAL SERVICE

Bob Carter
Senior Consultant
RAYTHEON SIX SIGMA& BUSINESS EXCELLENCE

Agenda and Speakers

Conference Day #1

7:30 REGISTRATION & HOT BREAKFAST

8:30 WELCOME ADDRESS AND OPENING REMARKS FROM THE CHAIR

8:40 ADAPTING SIX SIGMA TO SUIT YOUR SALES AND MARKETING WORKFORCE AND CULTURE

What are the key concepts that make Six Sigma translatable? Our presenters will investigate this question and delve into strategies being used to successfully adapt Six Sigma to Sales and Marketing..

• Reviewing the evolution of Six Sigma from a manufacturing to a transactional environment
• Identifying key areas for improvement in sales and marketing to realise top line growth:
-client relationship management
-sales effectiveness
-new market development
-pricing process improvement
-advertising/communication improvement
-branding effectiveness
-channel effectiveness
-lead management
-service improvement
-product development
• Pinpointing your improvement objectives and ensuring Six Sigma is effectively deployed to accomplish them
• Defining the key concepts that make Six Sigma translatable to a sales and marketing environment
• Adapting Six Sigma to suit your sales and marketing workforce culture
• Determining what to avoid when training sales and marketing people in Six Sigma
• Monitoring the Six Sigma Development of your employees
-can you use Six Sigma goals as part of your bonus schemes?

Bruce S. Moloznik
VP Global Marketing
COOKSON ELECTRONIC ASSEMBLY MATERIALS

&

Gary Sutcliffe
Job Title
COOKSON ELECTRONIC ASSEMBLY MATERIALS

9:20 PROCESS & PERFORMANCE MANAGEMENT: SIX-SIGMA IN SALES & MARKETING FUNCTIONS

This presentation will help the participants know how to build a foundation for a good start as well as enhance the effectiveness of the currently on going Six-Sigma programs in their organization. Practical case studies will be used to illustrate the challenges, the process, and consequent benefits of aligning the business growth strategy with the satisfaction level customers are willing to pay for.
• Establishing the Business Process Framework
• Aligning the Strategy <=> Business Processes <=> Customer Needs.
• Identifying lessons learnt from Sales and Marketing case studies: Is there a winner?

Ajay Koul
Performance Management
SCHNEIDER ELECTRIC

10:00 MORINING REFRESHMENTS

10:30 HOW HEALTHY IS YOUR LEAN SIX SIGMA PROGRAM? (...and is it be ready for your customers?)

The attendees will have the ability to score their own progress in building a world class initiative along with evaluating whether it is poised to deliver customer benefits. This presentation will address the key elements necessary for a successful lean six sigma program including:

*Understanding leadership
*Making the HR connection
*Examining the applicability of Six Sigma to marketing and sales
*Analysing the stages of program development
*Developing training strategies
*Building staying power

John Biedry
Executive Leader for Continuous Improvement and Service Excellence
US POSTAL SERVICE

11:10 IMPLEMENTING PROCESS MANAGEMENT & DASHBOARDS TO DRIVE IMPROVEMENT PROJECTS IN SALES AND MARKETING

Process Management provides a framework for identifying critical business processes of an enterprise and enables us to move from managing results (outcomes) to managing the processes that produce them.
This discussion will illustrate how Ciba Vision (a division of Novartis) is using Process Management Framework to establish:
• Core and Sub- Processes in Sales and Marketing with Process Owners
• Dashboard for the overall Process & Sub-Process (leading and lagging metrics, methods of display, frequency of reporting, etc.)
• Monthly review of the core-processes dashboard with the Executive Committee
• Review of Action Plans & Potential Six Sigma projects to drive the overall Process Metrics
Gadekal Reddy
Director of Operations Improvement
CIBA VISION, A NOVARTIS COMPANY

11:50 ACHIEVING EXCELLENCE IN HEWLETT-PACKARD MARKETING: APPLYING SIX SIGMA TO MARKETING STRATEGY AND PLANNING

One of the key strategies in Hewlett-Packard Marketing is to accelerate Marketing Performance to increase the operational discipline in marketing to improve marketing's contribution to sales growth. There have been a great number of business improvement projects using Six Sigma that have been implemented in marketing and sales for operational excellence. Recently a few projects has been delivered for marketing strategy effectiveness improvement.

• Increase marketing's ability to deliver on market requirements
• Improve efficiency and effectiveness of Marketing Planning
• Generate demand rather than respond to demand
• Operationalize marketing transformation efforts
• Provide transparency end-to-end into all marketing system
• Improve collbaboration between different business groups, functions and geographies

Csilla Andersen
Marketing Process Excellence
HEWLETT PACKARD

12:30 FULL SERVICE PLATED LUNCH

13:50 COMMUNICATION, COMMUNICATION, COMMUNICATION: MEASURING COMMUNICATION EFFECTIVENESS IN A SIX SIGMA PROJECT

As a systematic measurement and analysis-based improvement methodology, Six Sigma deploys solutions for reducing process variation. That reduction in variation can lead to improved organizational efficiencies and effectiveness. A Six Sigma program’s success often relies on how competent the organization is in engaging the its members in understanding and acting on the solutions. The degree of member engagement often depends on how effective the communication is. Measuring communication effectiveness, when deploying solutions, will assist Six Sigma leaders in understanding member engagement levels and making required adjustments. In addition, communicating Six Sigma project success and key learnings will help drive future organizational improvement programs. Attendees will learn how to apply Six Sigma tools when measuring internal communication and better understand the correlation between effective communication and the success of the Six Sigma program.

John Melby
Head of Communications & Black Belt
MOTOROLA

14:30 APPLYING SIX SIGMA TO E-BUINSESS SALES AND MARKETING

The Internet has been called the most effective direct marketing medium ever invented. This discussion will describe how real companies such as Dell, Inc., AMD, and Caterpillar are leveraging the integration of e-marketing, the insights gained from database and web analytics along with new measurement technologies and Six Sigma concepts to take their marketing to the next level. find, gain, and keep more customers.

Analysis techniques and benchmarks to determine why one website works and another does not
Pinpointing the characteristics of high performing websites, and how that performance can be benchmarked and examined over time
Case studies showing how e-marketing techniques have helped corporations find, gain and keep more customers
Learn how e-marketing and selling approaches can be implemented via a Six Sigma methodology

Yvonne Tocquigny
CEO
TOCQUIGNY

15:10 AFTERNOON REFRESHMENTS

15:40 CREATING A PROBLEM SOLVING CULTURE: OVERCOMING THE CHALLENGES OF CULTURAL CHANGE REQUIRED FOR EFFECTIVE SIX SIGMA DEPLOYMENT

In order for you to successfully drive Six Sigma throughout any organisation, a company culture that is conducive and receptive to change is essential. You need to create and sustain a culture based on the core concepts of Six Sigma. Achieving this however, poses a considerable challenge. This presentation will look at a number of issues in this challenging area.

• Identifying the problems associated with cultural change within an organisation:
-speed of change
-uniformity
-communication
-recognition
• Examining the challenges specific to cultural change within sales and marketing departments
• Understanding and influencing the human factors involved in Six Sigma execution
• Understanding why traditional approaches to deploying Six Sigma will meet resistance in sales and marketing
• Developing strategies for moving from resistance to acceptance of Six Sigma methodology
• Understanding the importance of the individual’s role in cultural transformation
-encouraging behavioural change
• Linking change management and leadership to gain top management commitment
-how to lead cultural change

Angelica Hurtado
Commercial Six Sigma Leader
SHAW INDUSTRIES, A BERKSHIRE HATHAWAY COMPANY

16:20 DEBATE: DO PROCESS MANAGEMENT PROGRAMS HINDER INNOVATION?

This session will be interactive in nature and include our esteemed panellists answering questions posed by the chair and the audience.

Is it possible to management process management improvement and innovation simultaneously? As Six Sigma migrates from the shop floor and back end processes to front end processes connecting directly with the customer, this panel will question the wisdom of applying rigid programs to truly innovative arenas. Is it true that is these programs are misapplied in areas where innovation is required it can hinder the process? Our panels of experts will debate the pros and cons.

16:50 END OF CONFERENCE DAY ONE

17:00 NETWORKING DRINKS

Conference Day #2

7:30 REGISTRATION AND HOT BREAKFAST

8:30 WELCOME AND RECAP OF DAY ONE FROM THE CHAIR

8:40 KEYNOTE ADDRESS:SIX SIGMA & INNOVATION: USING SIX SIGMA TO DELIVER CUSTOMER VALUE

• Applying Six Sigma to the product design methodology
• Using Six Sigma in a pre-design stage
• Overcoming the challenges of using Six Sigma in a truly innovative space
• Reviewing successes in using Six Sigma in product development

Bill Robinson
President
INNOVATION AND QUALITY SOLUTIONS

9:20 DEPLOYING, INTEGRATING AND MANAGING SIX SIGMA: A LOCAL AND INTERNATIONAL FOCUS

To be successful, Six Sigma must be a part of a company’s core values and a strong component of on-going strategic Plans. Working with Six Sigma in a meaningful way becomes difficult when a company’s business crosses international borders. It takes commitment and creativity to focus on true process improvement and the professional development of employees who serve as Black Belts.

• Senior Staff involvement in Six Sigma – Project Selection & the Champion Role
• Black Belt Training – Working with Training Consultants & Internally Designed Courses
• Project Reporting – Tracking Success in $$ and Culture Change

Andrea Skobel
Vice President, Human Resources, Six Sigma Leader,
JOHN CRANE

Marilyn Fischbach
Master Black Belt – Director of Training and Development
JOHN CRANE

10:00 MORNING REFRESHMENTS

10:30 WHAT NEXT FOR SIX SIGMA? INNOVATION AND GROWTH IN SALES AND MARKETING

Six Sigma has helped many organizations reap tremendous rewards by reducing variation, improving quality, leaning out processes and solving known problems. It is the bridge between the current state and desired future state. Innovation turns dreams into reality, solves unknown problems and like Six Sigma it turns current state into desired future state. So far, Six Sigma has been about Left Brain activity, enabling analytical and logical processes and decision making through quantitive data. Innovation relies on Qualitive data and starts in the right brain, however, innovation is really the bridge between the right and left hemispheres of the brain and this is how dreams and ideas become reality. The similarity between Six Sigma and Innovation is compelling and when Six Sigma is used as a methodolgy to help convert dreams into reality it is incredibly powerful.

This discussion will cover:
- Why world class performance is no longer good enough
- The Chorus of the Customer
- The inextricable link between Six Sigma and Innovation
- Some examples

Bob Carter
Senior Consultant
RAYTHEON SIX SIGMA AND BUSINESS EXCELLENCE

11:10 CASE STUDY: REVIEWING THE SUCCESS AND CHALLENGES OF SIX SIGMA IN THE SALES FUNCTION

This presentation describes, with case examples and practical steps, how Unisys succeeded in implementing Six Sigma in its sales function, thus allowing delegates to avoid common start up pitfalls.

• Developing strategies to examine the impact of Six Sigma on sales productivity
• Acknowledging the obstacles to achieving results
• Presenting the key attributes of a “sales engine” process design to support DMAIC success
• Supporting discussion of the above with real customer examples and results .
• Developing a relevant efficiency model for your sales team
• Incorporating this metric into other productivity metrics and leading indicators
• Collecting accurate and relevant data for these projects
• Deploying this tool into your sales channels

Darwin Cox
Master Black Belt
UNISYS

11:50 IMPLEMENTING PROCESS MANAGEMENT SALES: A CASE STUDY IN UNDER SIX SIGMA INDIVIDUAL HEALTHCARE

Implementing Process Management Sales: A Case Study in Under 65 Individual Healthcare
Healthcare has been a late-comer to Process Management and Six Sigma. Working in Sales within the healthcare insurance industry provides unique challenges to both the CI practitioner as well Sales Executives. This case study will follow the lessons learned and progress achieved in the Individual Under 65 Sales Process at Blue Cross and Blue Shield of Florida.
• Gaining key sales leadership and buy-in regarding the value of process management
• Flexibility in applying continuous improvement methodologies to meet the unique needs of Sales
• Identifying Key Metrics
• Engaging Cross-Functional Leading metric owners
• Integration with current and planned capital projects that impact outcome and leading metrics

Charlotte Prom
Director, Continuous Improvement
BLUE CROSS AND BLUE SHIELD OF FLORIDA

12:30 FULL PLATED SERVICE LUNCH

14:00 PANEL SESSION: It’s All About the Customer: Embracing the VOC (Voice of the Customer) and Leveraging Six Sigma with Service, Sales and Marketing

• Incorporating Six Sigma in your client relationships to uncover benefits recognized by customers
• Working with customers and encouraging them to use Six Sigma
• Using the VOC to develop a profitable customer centred relationship, improve quality and boost innovation
• Developing a collaborative approach to leverage VOC data into new products
• Keeping VOC data current including:
-systematically collecting VOC data
-using specific analysis tools
-conducting VOC data development and analysis

Bob Carter
Senior Consultant
RAYTHEON SIX SIGMA AND BUSINESS EXCELLENCE

JoAnn M. Wroblewski
Six Sigma Master Black Belt
CERIDIAN

Charlotte Prom
Director, Continuous Improvement
BLUE CROSS AND BLUE SHIELD OF FLORIDA

14:40 SIX SIGMA & SALES - UNDERSTANDING YOUR CORE ROCESSES

Have you heard about Tiered Process Characterization? It's a creative application of Six Sigma to help organizations understand their key processes. Using a cross functional team, we worked on identifying what our key sales processes should be (using a futuristic view) , the associated metrics that should be used for those processes, and used tools to help prioritize those processes based on the opportunity for improvement.

This discussion will cover:
Tiered Process Characterization
What is it?
Why use it?
How did we apply this to Sales?
What were the results?
Challenges and successes since then
Discussion: An opportunity to share!

JoAnn M. Wroblewski
Six Sigma Master Black Belt
CERIDIAN

15:20 CLOSING REMARKS FROM THE CHAIR

15:30 END OF CONFERENCE

Workshops

WORKSHOP A: MAY 22ND 2007

WORKSHOP B: MAY 22ND 2007

WORKSHOP C: MAY 22ND 2007

WORKSHOP D: MAY 22ND 2007

08:30 - 11:15 : WORKSHOP A: MAY 22ND 2007

STRATEGIES FOR SUSTAINING SIX SIGMA

Launching a Six Sigma project is relatively easy, to reap real benefits and realize ROI requires commitment from grass roots to the highest level. This workshop will show you how to ensure your Six Sigma program keeps working.

TOPICS TO BE DISCUSED INCLUDE:

• Steps to developing a Six Sigma programme
• Investing in “back-end” Six Sigma monitoring to see sustained results
• Putting in the checks and balances to ensure that results from Six Sigma projects will continue beyond DMAIC
• Developing a reporting process for the continued evaluation of the Six Sigma projects
• Ensuring the long-term success of your Six Sigma programme in your company

ABOUT YOUR WORKSHOP LEADER

Dan De Grazia, Director, Sales Engineering, Instantis

Instantis is the leader in Enterprise Performance Improvement software for initiatives like Six Sigma. Instantis software has been deployed at leading companies like Credit Suisse, Hexion, McKesson, Verizon, Xerox and dozens of other Global 2000 corporations worldwide.

08:30 - 11:15 : WORKSHOP B: MAY 22ND 2007

WHAT NEXT FOR SIX SIGMA? Optimising the Use of Six Sigma in a Sales and Marketing Environment

Almost every company is looking to its Sales and Marketing team for increases in topline revenue — sales increases, customer acquisition and customer loyalty. However, the Six Sigma practice is typically singularly focused on cost-cutting. Six Sigma teams must measure not only how much the marketing and sales functions can save a company, but also how much they can earn a company. This workshop will present a series of tools and measures to help do just that.

TOPICS TO BE DISCUSSED INCLUDE:

The new marketer’s measurement toolbox: We will examine some of the new interactive tools recently made available to help marketers.

Data: TWe will discuss ways to establish alignment on which data should be important to your marketing/sales organization and your corporate executives.

Defining a connection: How can marketers define the connection between marketing measures, such as strong awareness and branding, and bottom-line results? How can the contribution of marketing efforts such as events and trade shows be measured? We will review some new techniques to answer these questions.

ABOUT YOUR WORKSHOP LEADER

Yvonne Tocquigny, Founder and CEO, Tocquigny

Over the past 26 years, Yvonne has grown the firm into a nationally recognized agency that specializes in measurable marketing solutions. Tocquigny is listed by Adweek as number 20 in their listing of the top 50 national interactive agencies and by B-to-B Magazine as one of the top 50 business to business agencies in the country. Tocquigny serves a broad range of clients including Dell Computer Corporation, World Vision, Teen Mania, Regent University, and Synopsys. www.tocquigny.com

11:30 - 14:15 : WORKSHOP C: MAY 22ND 2007

OVERCOMING THE CHALLENGES OF IMPLEMENTING SIX SIGMA ACROSS DISPERSED OFFICE LOCATIONS

Achieving success in a Six Sigma project is a challenge, even more so when the team is not in one location. This workshop will attempt to answer the specific challenges of implementing Six Sigma in sales and service centers in more than 20 field locations.

TOPICS TO BE DISCUSSED INCLUDE:

* Electronic Tools: Teleconferencing & WebEx/Net Meeting

* Using Six Sigma Tools Electronically -- It can be done!

* The Secret to team selection and project selection: WINFM!!!!
ABOUT YOUR WORKSHOP LEADERS:
Lisa Medeiros, Master Black Belt - Director of Continuous Improvement, John Crane Inc.

Lisa became a certified Black Belt in 2002 and went on to become a Master Black Belt in 2005. Lisa has managed several successful Six Sigma projects that solved problems and improved processes that involved team members from corporate headquarters and several field locations. Lisa also mentors other Black Belts.

Dave Bretsch, Black Belt - Regional Manager West Region, John Crane Inc.

Dave became a certified Black Belt in 2002. He has managed several Six Sigma projects that focused on process improvement between field sales and service branches. In his current position, Dave is supporting and mentoring a branch ops manager who is becoming a Black Belt.

14:30 - 17:15 : WORKSHOP D: MAY 22ND 2007

IMPLEMENTING EFFECTIVE WHITE AND GREEN BELT TRAINING TO DRIVE SIX SIGMA PROJECTS

Green Belts are Six Sigma practitioners performing project work and supporting Black Belts on larger projects. This workshop is designed to provide attendees with both a technical and practical foundation for building white and green belt training to implement throughout your organisation including basic essentials regarding VOC and how to drive meaningful Six Sigma projects in sales and marketing.

TOPICS TO BE DISCUSSED INCLUDE:

Six Sigma Philosophy.
Project Management.
Critical Thinking Skills.
Basic Data Acquisition Techniques.
Basic Analysis Tools.
Process Mapping.
Failure Modes and Effects Analysis (FMEA).
Measurement System Assessment.
Statistical Process Control for Process Investigation.
Introduction to Design of Experiments.

ABOUT YOUR WORKSHOP LEADER

Rob Reul is the founder and managing director of Isometric Solutions LLC, an international market research firm that specializes in customer intelligence research in business-to-business markets. Leveraging the Internet to gather and deliver satisfaction and loyalty information, Isometric Solutions provides worldwide research for firms seeking world-class standards.

Mr. Reul has more than twenty years of experience in quality management and performance improvement. He has B.S. and M.S. degrees in Business and Management Science and has been a practicing six sigma black belt since 1986. In addition, Mr. Reul is a tenured Quality System Consultant, is a Certified Quality System Lead Auditor, and served three-terms as a Quality Award Sr. Examiner

Networking Opportunities

The Six Sigma in Sales & Marketing conference will bring together senior-level quality and process improvement professionals from a broad range of organizations.

One of the key benefits of attending this conference is the networking opportunities you will find.

Organizations wishing to take further advantage of these opportunities should contact Louise Gosling of WCBF about taking an exhibition booth or sponsoring one of the lunches, breaks or evening receptions.

Email: louise.gosling@wcbf.com

Who Should Attend

WCBF’s 4th Annual Six Sigma in Sales & Marketing conference has been extensively researched and specifically tailored to meet the requirements and interests of professionals working within this area.

You will profit from this conference if your area of expertise is in Marketing and / or Sales and you are on a journey towards process improvement.

Equally you will benefit if you are a Six Sigma / Quality Manager seeking examples of where to apply processes to Marketing & Sales. Or, you are a Master Black Belt / Black Belt with Marketing and / or Sales experience.

Specific job titles have been listed below.

Commercial Director

Chief Commercial Officer

Commercial Manager

Corporate Marketing and Communications Director

Marketing Director

Chief Marketing Officer

Head of Sales & Marketing

Director of Quality / Continuous Improvement

Director of Operations

Director of Six Sigma

Business Process Improvement Champion

Productivity Manager

Head of CRM

Deployment Leader / Champion

Master Black Belt

Black Belt

Green Belt

Prices, Discounts and Key Terms

Prices

	FULL PRICE	EARLY BIRD DISCOUNT PRICE BEFORE 04/06/07	BONUS DISCOUNT PRICE BEFORE 02/23/07	BONUS DISCOUNT PRICE BEFORE 12/31/06
Conference & three Workshops (A, B, C, D)	$3942	Save $400! $3542	Save $500! $3442	SAVE $600! $3342
Conference & two Workshops (A, B, C, D )	$3393	Save $300! $3093	Save $400! $2993	Save $500! $2893
Conference & one Workshop (A, B, C, D)	$2844	Save $200! $2644	Save $300! $2544	Save $400! $2444
Conference Only	$2295	Save $100! $2195	Save $200! $2095	Save $400! $1895