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Friday 9th May 2008

PAST EVENT: 3rd Annual Design for Six Sigma Conference The Congress Plaza, Chicago, IL, USA (Conference: June 20-21, 2007, Workshops: June 19)

[ Overview ] [ Key Speakers ] [ Agenda and Speakers ] [ Workshops ] [ Networking Opportunities ]

[ Who Should Attend ] [ Prices, Discounts and Key Terms ] [ Travel and Accommodation ]

[ Frequently Asked Questions ] [ Documentation, Tapes and CDs ]

Overview

Overview & Key Topics :

This is a past conference. To view the forthcoming conference in this series please visit Current Conference

Design for Six Sigma can build in the reliability that it essential for a product’s competitive position in the market place. Through effective use of Design for Six Sigma, reliability is built into the product from conception and initial development phases. Throughout the design and pre-production process Design for Six Sigma ensures the product’s quality in the build-up to market entry. Design for Six Sigma enables you to ensure that the early product development stages become much more than a race against time and budget. This Design for Six Sigma conference will teach you how to achieve supreme product quality right from product conception.

As a Design for Six Sigma professional, you may be at any stage of DFSS deployment. This outstanding conference has been specifically tailored to tackle the challenges of Design for Six Sigma deployment at all stages of the process. Whether you are just starting on the deployment path or working your way out of an earlier mediocre deployment or regrouping after a false start – this conference will provide the answers you need. Investigate why the keys to deployment and growth strategy are critical for effective and thorough deployment. Understand how excellent Design for Six Sigma results are always possible with the right methods, tools and application. Wherever you are on your Design for Six Sigma deployment path, this conference will answer your questions.

WCBF’s 3rd Annual Design for Six Sigma conference is an unparalleled opportunity for you to hear from our cutting edge speaker panel, including:

• Michael Bauer, Director - Lean Enterprise, COMPUTER SCIENCES CORPORATION

• Kevin Cluff , Business Excellence Manager & MBB , ABBOTT

• Bret Dodd , Section Manager, R&D, HEWLETT PACKARD

• Dr Rick Hefner, Senior Manager of Process Initiatives, NORTHROP GRUMMAN

• Chris Kargula, DFSS Engineering Manager, COOPER STANDARD AUTOMOTIVE

• Mark Wilen, Director of DFSS, Corporate Innovation, BOSTON SCIENTIFIC

Learn essential techniques to maximise the benefits of Design for Six Sigma deployment:

• Ensuring that innovation is built into the DFSS roadmap

• VOC and critical parameter management

• Modelling and simulation for DFSS

• Successful DFSS for new product development

• Demonstrating financial gains of DFSS deployment

• Selecting and implementing the optimum software for DFSS

• The third wave: Systematic innovation (TRIZ)

• Embedding DFSS into the corporate culture

• Turning VOC information into products and services

Innovation is one of the key issues for DFSS. This outstanding DFSS conference will help you to understand how DFSS and innovation go hand in hand and are not separate. Grasp the keys to uniting innovation and DFSS in your organization and discover the strengths and failure modes associated with various approaches.

FREE TO ALL DELEGATES

All delegates will receive:

1. 2 weeks prior to the event by email - access to MindPro's Six Sigma Panorama. This web-based training, contains over 20 videos (approximately 2 hours of viewing time) narrated by Dr. Mikel J. Harry. The training will give you an authoritative overview of Six Sigma, and is a great introduction to the conference, particularly for those who have little or no experience. Usage of the training is limited to 2 weeks and will expire on the starting date of the conference.

2. Distributed at the conference - The Design for Six Sigma Memory Jogger by GoalQPC. A teaching and reference guide to Design for Six Sigma.

This is what attendees at the 2006 Design for Six Sigma conferences have said:

"Very well organized and excellent speakers - I have learned a lot and feel it was as informative as I hoped."

Theresa Maschino, Manager - CBS Global Applications, Cummins Inc.

"The Conference was well organized and proviced many examples of real world experiences"

Lisa Shumisay, LSS Black Belt, Bose

"Excellent content and variety ranging from Decision Making Support System to Training, Tools and consultants"

Parveen Goel, TRW Automotive

WCBF’s Global Six Sigma Summit (www.wcbf.com/quality/5081) will host The Global Six Sigma Awards, given to the most outstanding organizational achievements through the application of Six Sigma methodologies. The focus of this awards program is to demonstrate to the global business community the real results and excellence which organizations achieve through the successful implementation of Six Sigma.

The Awards will be judged by a panel of esteemed judges in the Six Sigma arena, coming from industry and publishing backgrounds. The winning organizations will be presented with their awards at the Global Six Sigma Awards Gala Dinner on Wednesday October 24th, 2007 at The Rio All-Suite Hotel & Casino, Las Vegas.

For more details of the judges, categories and criteria, click on The Global Six Sigma Awards. or email flora.hamilton@wcbf.com

Key Speakers

Speakers Include

Drew M. Algase, CVS
Master Black Belt, Plymouth Technology Center
Freudenberg-NOK

Michael Bauer
Director - Lean Enterprise
Computer Sciences Corporation

Griff Bludworth
Master Black Belt
Chemtura Corporation

Kevin Cluff
Business Excellence Manager & MBB
Abbott

Ajay Dedhia
Manager, Operational Excellence
Merck & Co., Inc, Merck Research Labs

Bret Dodd
Section Manager, R&D
Hewlett Packard

Jerry Hamilton
Lean Six Sigma Black Belt
Lockheed Martin Missiles and Fire Control

Jeff Hazy
Project Management, New Product Development
Access Business Group Alticor

Dr Rick Hefner
Senior Manager of Process Initiatives
Northrop Grumman

Tom Judd
Senior Director, Product Development Quality & Master
Black Belt, DFSS. Corporate Initiatives Group
Motorola

Chris Kargula
DFSS Engineering Manager
Cooper Standard Automotive

Don Owen
Senior Director, Operational Excellence
Mannington Mills

Mark Petrotta
Functional Architect, Systems Engineering
General Dynamics Land Systems

John R. Tiffany
Senior Program Manager, Director, Six Sigma
Raytheon

James Wasiloff
Manager, Reliability, Robust Engineering and Six Sigma
General Dynamics Land Systems

Chuck White
Division Director, Operational Excellence
Covidien

Mark Wilen
Director of DFSS, Corporate Innovation
Boston Scientific

Agenda and Speakers

Wednesday, June 20th, 2007 - Conference Day #1

7:30 Registration and Breakfast

8:20 WELCOME AND OPENING BY THE CHAIR

Chris Kargula
DFSS Engineering Manager
COOPER STANDARD AUTOMOTIVE

8:30 KEYNOTE ADDRESS: DEMONSTRATING FINANCIAL AND BUSINESS GAINS THROUGH OPTIMUM DEPLOYMENT OF DESIGN FOR SIX SIGMA

Getting buy-in from senior management for new processes and products
Understanding why Design for Six Sigma must be driven from the top
Implementing techniques to secure leadership support from the earliest possible stage
Demonstrating how Design for Six Sigma plays a key role in developing an organic growth strategy
Making sure that Design for Six Sigma ensures the company’s competitive edge
Building credibility through DMAIC to initiate Design for Six Sigma
Cost savings as well as opportunity costs in the Design for Six Sigma deployment
Aligning Design for Six Sigma to corporate goals
Roger Cockroft
Vice President
CONSTELLATION ENERGY

9:14 PARALLEL TRACKS:

Choose from 2 parallel tracks according to your interest
TRACK A: DEPLOYMENT, PRODUCT DEVELOPMENT & INNOVATION
TRACK B: VOC, SIMULATION & LEAN

9:15 TRACK A: CHANGE MANAGEMENT – CREATING THE NECESSARY SHIFT IN CORPORATE CULTURE TO ENSURE SUCCESSFUL DFSS DEPLOYMENT

Moving away from the traditional project focus for Design for Six Sigma and creating a cultural change
Examining different paths to integrating Design for Six Sigma into the organization as a whole
Building a road map for Design for Six Sigma within a unique corporate environment
Setting objectives from the outset and reviewing and revising objectives as part of ongoing deployment
Ensuring that Design for Six Sigma becomes part of the corporate culture – lessons learned from successful
deployment strategies
Tom Judd
Senior Director, Product Development Quality & Master Black Belt, DFSS Corporate Initiatives Group
MOTOROLA

9:15 TRACK B: GETTING TO GRIPS WITH VOC IN DESIGN FOR SIX SIGMA

Understanding that VOC does not stifle creativity or
innovation – It is more than asking for customer feedback
Getting buy in from the management on VOC
Learning about effective methods for structuring
a VOC project
Implementing sophisticated elements of VOC without
making it unnecessarily complicated
Developing best practice in collecting VOC within a
Design for Six Sigma environment
Learning how VOC works together with the
DMADV process
Driving quality through effectively gathered and
processed customer data
Establishing true customer needs through modelling
and simulation
Understanding the link between VOC and CTQ
Mark Wilen
Director of DFSS, Corporate Innovation
BOSTON SCIENTIFIC

10:00 MORNING REFRESHMENTS AND NETWORKING

10:30 TRACK A: UTILISING DESIGN FOR SIX SIGMA TO IMPROVE NEW PRODUCT DEVELOPMENT IN LAB OR R&D ENVIRONMENT

Overcoming the hurdles in applying Design for Six Sigma to new product development in lab and R&D
environments Overcoming internal resistance to Design for Six Sigma and demonstrating the success of the approach
Building the Design for Six Sigma tools and ethos into the R&D teams’ working practices
Tracking the link between strong product performance and bringing innovative products to
market quickly
Designing with strict Design for Six Sigma methodology and tools
Using Design for Six Sigma to link R&D with sales, marketing and other essential teams
Implementing Design for Six Sigma to expand product delivery scope
Measuring launch success with metrics and objective
measures of performance (OMP)
Don Owen
Senior Director, Operational Excellence
MANNINGTON MILLS

10:30 TRACK B: AN INTRODUCTION TO DESIGN FOR LEAN SIX SIGMA (DFLSS)

This developing discipline is a logical and obvious evolution of DFSS, with unique implications for
improving present and future performance
The Evolution of DFLSS: a brief summary
A descriptive analogy: SS : LSS :: DFSS : DFLSS
Distinctions between Six Sigma and Lean: Once at odds, the disciplines are now complementary and symbiotic
Distinctions between DFSS and DFLSS
Critical Components of DFSS: Performance,
Affordability, Producibility
Critical Components of DFLSS: the addition of
Velocity
DFLSS-unique Activities in the Product Life Cycle
A Future for DFLSS: Reducing projected costs while
improving current performance
Robert OShea
DFSS
RAYTHEON

11:15 TRACK A:CASE STUDY: SUCCESSFULLY IMPLEMENTING DFSS

Warning signs signalling the need for DFSS
Integrating DFSS tools without re-engineering an
existing development process
Project funding requirements to support DFSS in the
development cycle
International challenges in collecting the VOC
Making a great product even better through DFSS
Jeff Hazy
Project Management, New Product Development
Access Business Group
ALTICOR

11:15 TRACK B:MODELLING AND SIMULATION FOR DFSS

Modelling and simulation has shown tremendous value during product development by validating the product
design fulfills customer requirements. Key design risks can be identified and mitigated early on in the product
lifecycle, when changes are the least expensive. This session will focus on practical applications of
modelling and simulation for DFSS projects, including:
Techniques for modelling the Voice of the Customer
Methods for quantifying CTQ characteristics
Identifying the best design concept with simulations
Dealing with uncertainly using Monte Carlo
simulations
Using sensitivity analysis to identify causes of
product variation
Mark Petrotta
Functional Architect, Systems Engineering
GENERAL DYNAMICS LAND SYSTEMS

12:00 FULL SERVICED PLATED LUNCH

13:00 TRACK A:ENSURING THAT INNOVATION IS BUILT INTO THE DESIGN FOR SIX SIGMA ROADMAP

The importance of developing robust designs and
processes
Understanding that innovation and value creation are
key objectives for Design for Six Sigma
Gaining competitive advantage by ensuring that
innovation throughout the product cycle is built into
Design for Six Sigma
Creating idea generation through use of Design for
Six Sigma
Ensuring that the customers’ needs are still central to
business innovation and creativity in Design for Six
Sigma
Jerry Hamilton
Lean Six Sigma Black Belt
LOCKHEED MARTIN MISSILES AND FIRE CONTROL

13:00 TRACK B:VOC AND CRITICAL PARAMETER

Linking CPM to VOC at every step of the design and improvement process
n Ensuring that VOC is built into CPM for design, prototype, small scale and large scale manufacture
Using CPM to define the relationship between qualitative requirements, quantitative requirements and driving specifications and parameters
Overcoming cultural barriers to ensure effective participation and results
Devising strategies to translate and communicate the quantitative and qualitative data from VOC to CPM
Ensuring that VOC translates to unambiguous CPM
James Wasiloff
US DEPARTMENT OF DEFENSE, TACOM LIFE CYCLE MANAGEMENT COMMAND
&
Chuck Roe
Manager of Six Sigma deployment
GENERAL DYNAMICS

13:45 TRACK A:SUCCESSFUL DESIGN FOR SIX SIGMA DEPLOYMENT FOR NEW PRODUCTS IN A MANUFACTURING ENVIRONMENT

Overcoming the challenges of deployment within existing processes and product development
Understanding the customers’ needs and ensuring they are pivotal to all new product research
Incorporating VOC and KJ to analyze current state of products with future state to effectively determine product fits and gaps in the market place
Implementing Design for Six Sigma methods to ensure that an optimum solution is found for cost,
timing and product performance
Using Design for Six Sigma to improve capability of new products before launch
Utilizing proven tools that support the modelling, analysis and optimization of product development
Griff Bludworth
Master Black Belt
CHEMTURA CORPORATION

13:45 TRACK B:UNDERSTANDING WHY VOC IS CRITICAL TO NEW PRODUCT DEVELOPMENT IN DESIGN FOR SIX SIGMA

New Product Development only succeeds if the product or service exactly meets the customers’ needs
Balancing identification and prioritization of customer needs with the time and cost to conduct the research
Using customer value to drive new product development in Design for Six Sigma
Customers’ needs are not met when there is a variation of parts, processes or user environment
Reducing the impact of variations within Design for Six Sigma
Establishing effective metrics for high level of value for the customer
Interpreting VOC to gain team consensus on where to invest R&D for maximum profit
Don Owen
Senior Director, Operational Excellence
MANNINGTON MILLS

14:20 REFRESHMENTS AND NETWORKING

15:00 TRACK A:INNOVATION AND DESIGN FOR SIX SIGMA

This thought-leading presentation will focus on DFSS and innovation because they go hand in hand and are not
separate. Key definitions of innovation and DFSS will be discussed to understand the mutually beneficial linking of
the two. Various types of methods, tools and focus will be presented demonstrating their link to DFSS.
Grasp the keys to uniting innovation and DFSS in your organization and discover the strengths and failure modes
associated with various innovation approaches
Joe Ficalora
Executive Vice President
SIGMA BREAKTHROUGH TECHNOLOGIES

15:00 TRACK B:LINKING GROWTH PROCESSES TO MANAGEMENT AND FUNCTIONAL EXCELLENCE USING LEAN, SIX SIGMA AND AGILE DEVELOPMENT METHODS

This presentation will illustrate how business processes
that were designed for growth link to management
and functional excellence, as well as how Lean, Six Sigma
and Agile development methods enhance task execution
and risk management in this growth environment.
Differences between traditional process improvement, process design and modern phase-gate processes will be
discussed.
This presentation will explore the evolution of Lean and Six Sigma methodologies as they are deployed in steady-state business processes.
The addition of Agile development methodology to Lean and Six Sigma will also be discussed. The talk will
end with a brief discussion of new trends in product life cycle management.
Clyde “Skip” Creveling
President
PDSS INC.

15:45 TRACK A:DISCUSSION PANEL: EFFECTIVE CHANGE MANAGEMENT AND EMBEDDING A SOLID CORPORATE CULTURE FOR DFSS

Moderator:
Roger Cockroft
Vice President
CONSTELLATION ENERGY
Panellist:
Tom Judd
Senior Director, Product Development Quality
& Master Black Belt, DFSS
Corporate Initiatives Group
MOTOROLA
Jeff Hazy
Project Management, New Product Development
Access Business Group
ALTICOR

15:45 TRACK B: DISCUSSION PANEL: TRUE VOC IN PRODUCT OR PROCESS DEVELOPMENT – DOING IT CORRECTLY

Moderator:
Mark Wilen
Director of DFSS, Corporate Innovation
BOSTON SCIENTIFIC
Panellists:
Mark Petrotta
GENERAL DYNAMICS LAND SYSTEMS

16:30 CONCLUDING REMARKS BY THE CHAIR

16:40 COCKTAIL PARTY AND NETWORKING

Thursday, June 21st, 2007 - Conference Day #2

7:30 HOT BREAKFAST FOR SPEAKERS AND DELEGATES

8:00 RECAP OF DAY ONE AND WELCOME TO DAY TWO

8:10 LEAN ENGINEERING; USING THE VALUE METHODOLOGY IN DFSS FOR NEW PRODUCT DEVELOPMENT

Getting a DFSS project started in the right direction is “critical
to” project success. The use of function-based techniques
focuses the DFSS team on functional results rather than the
physical structure of a design. This presentation will discuss
how using the Value Methodology, aka Value Engineering
(VE), helps translate the Voice of the Customer into
functional requirements or design parameters.
These techniques are combined in the early phases of the
DFSS project to provide the framework for developing a high
value design concept. The use of this “Value Methodology”
early in DFSS is the “key to speed” so that we do not
“optimize” a less than optimal design. Using Value
Methodology helps us “do the right things right”.
Drew M. Algase, CVS
Master Black Belt, Plymouth Technology Center
FREUDENBERG-NOK

8:50 CASE STUDY: TURN VOC INFORMATION INTO TANGIBLE PRODUCTS, SERVICES, AND MANAGEMENT PRACTICES

Identifying where to use VOC and where not to
Getting the most out of VOC process
Using Customer value to drive new product development
Getting rapid results with optimum team selection
during the voices collection process
Managing the data collected during the VOC process
and “de-coding” for customer value
Integrating VOC data into QFD and/or extracting ideas
for a new product/project.
Ajay Dedhia
Manager, Operational Excellence
MERCK & CO., INC, MERCK RESEARCH LABS

9:30 THE THIRD WAVE: SYSTEMATIC INNOVATION (TRIZ)

Productivity and Quality have evolved to the point where
they are as much a science as an art. World class practices are
being used across the globe to reduce concepts to commercial
products faster than ever and at higher quality levels than
ever imagined. It's time for a revolution in the field of
innovation. It's time to reduce innovation to an exact science
allowing its practice to be repeatable, predictable, and reliable.
Dr Michael S. Slocum
Chief Innovation Officer
AIR ACADEMY ASSOCIATES

9:30 MORNING REFRESHMENTS AND NETWORKING

10:40 Case Study: Xerox DfLSS Deployment

DfLSS deployment in an overall view of how it fits into Xerox's overall Lean Six Sigma deployment
Rick Lux
VP Engineering
XEROX PRODUCTION SYSTEMS GROUP

11:20 AUTOMOTIVE WATER VALVE CASE STUDY

11.20 AUTOMOTIVE WATER VALVE CASE STUDY
A practical example of Design for Six Sigma utilized to achieve
strategic objectives through the application of the IDOV
roadmap to deliver an optimum solution
Getting senior and middle management involved in the
process of selecting the right activity to work on
Selecting the appropriate team and level of training
needed
Defining management’s expectations and measures
Identifying the stakeholders we can learn from
Getting the most value from the interview and voice of
the customer (VOC) process
Interpreting the needs and defining prioritizing
requirements which add the greatest value
Choosing the concept and features that best achieve
the requirements
Chris Kargula
DFSS Engineering Manager
COOPER STANDARD AUTOMOTIVE

12:00 FULL SERVICES PLATED LUNCH

13:00 COLLABORATION: BREAKING DOWN INTERNAL BARRIERS

Success in today’s complex business environment demands
that all participants be focused on the customer. Design for
Six Sigma is a key tool in enabling improvements in
collaboration that will impact all functions and suppliers.
Break down internal and external barriers to focus on
customer success and ensure your success.
Businesses today operate in an environment that is driven by
collaboration. Many companies have not altered the way they
do business to thrive in today’s complex global marketplace,
and even those who have can still see dramatic improvements
in time to market, development costs and market share. See a
new and exciting future and be a key part of it.
Michael Bauer
Director - Lean Enterprise
COMPUTER SCIENCES CORPORATION

13:40 IMPLEMENTING DFSS AND A NEW PRODUCT DEVELOPMENT PROCESS INTO AN EXISTING DESIGN CONTROL ENVIRONMENT

Examining how DFSS can help improve compliance
to Design Controls
Robust statistics – the core of Six Sigma and welcome
by the FDA
Translating VOC to Design Input
Examples from the Respiratory Division of Covidien
Chuck White
Division Director, Operational Excellence
COVIDIEN

14:40 REFRESHMENTS AND NETWORKING

14:40 SELECTING AND IMPLEMENTING THE OPTIMUM SOFTWARE FOR DESIGN FOR SIX SIGMA

Identifying key issues to link Design for Six Sigma to
software within the organisation
Integrating appropriate software solutions into the
Design for Six Sigma new product development process
Implementing optimum software to manage critical
parameters in Design for Six Sigma
Enhancing Design for Six Sigma through statistical
performance modelling and optimization
Integrating and testing the software systems within
Design for Six Sigma
Getting more rapid optimum results with effective
software implementation throughout the organization
Managing and enhancing multiple initiatives through
use of the appropriate software
Using Design for Six Sigma software to ensure that
strategic objectives are aligned with day to day working
practices
Dr Rick Hefner
Senior Manager of Process Initiatives
Northrop Grumman

15:20 CASE STUDY USING FLOW TO TRANSFORM SOFTWARE DEVELOPMENT

HP’s Laser Print business is well regarded for being successful
and well managed. It does rapid development of complex
embedded software to support new printers. However,
recently HP has begun to transform its development process
by focusing on flow. It has been able to quickly achieve
surprising improvements in efficiency, cycle time, quality and
risk management. This presentation will focus on how this
was done. It will discuss:
The underlying logic behind the changes
How the changes were sold within the organization
Which actions had the greatest impact on flow
How the change process was measured & optimized
The anticipated and unanticipated benefits of the change
Lessons learned during the change process
Bret Dodd
Section Manager, R&D
HEWLETT PACKARD
&
Sterling Mortensen
President of Business Productivity Consulting

16:00 SUMMING UP AND CLOSING REMARKS FROM THE CHAIR

16:10 END OF CONFERENCE

Workshops

WORKSHOP A - TUESDAY 19th JUNE

WORKSHOP B - TUESDAY 19TH JUNE

WORKSHOP C - TUESDAY 19TH JUNE

WORKSHOP D - TUESDAY 19TH JUNE

WORKSHOP E - TUESDAY 19TH JUNE

08:30 - 11:15 : WORKSHOP A - TUESDAY 19th JUNE

DesIgNNOVATION: the Practical and Powerful Integration of Innovation and DFSS

This workshop will demonstrate some of the key systematic innovative
concepts and techniques which will infuse power and practicality into
every phase of your DFSS methodology. Without these, no deployment
of DFSS will be complete or deliver on the promises that leaders have
come to expect from DFSS. The systematic innovative concepts that
will be addressed include:
TRIZ
Transfer Functions
Expected Value Analysis
Robust Design
Tolerance Allocation
High Throughput Testing
Examples, exercises, and simulations will be used to demonstrate the
power and practicality of these methods as they relate to any kind of
design application. Best practices in deploying these techniques will also
be presented. Both practitioner and leader alike will walk away from this
session with something they can apply immediately as well as ideas about
how to make DFSS work better for them.
ABOUT YOUR WORKSHOP LEADER: Dr. Mark J. Kiemele, President and
Co-Founder, Air Academy Associates

08:30 - 11:15 : WORKSHOP B - TUESDAY 19TH JUNE

Design for Six Sigma Deployment and Your Growth Strategy: Links, Kinks and Disconnects

Explore the possible and varied deployments we have seen in DFSS. Keys
to fantastic results, issues with mediocre deployments and revamping
false starts will be reviewed and discussed at length. So bring your
thoughts, plans and current deployment issues with DfSS and find out
what is possible.
n Understand how fantastic DFSS results are always possible with the
right methods, tools and deployment
n Investigate why the keys to deployment and growth strategy need to
be unearthed for each company
n Discover the key failure modes when attempting DFSS “a little bit”
ABOUT YOUR WORKSHOP LEADER:
Joe Ficalora, Executive Vice President, SIGMA BREAKTHROUGH
TECHNOLOGIES. Joe is the product owner of DfSS and leads development
of new technologies and methods in consulting and training for SBTI.
Prior to his current role, he served as Architect and Program Manager
for the SBTI Master Black Belt Program. Responsibilities include instructor
coordination, program and course design, module designs in various
statistical, programming and soft skill topics. He was also responsible for
personal mentoring and development for each Master Black Belt,
including verification of their business results.

11:30 – 14:15 INCLUDES LUNCH : WORKSHOP C - TUESDAY 19TH JUNE

Using VOC and Critical Parameter Management (CPM) in a Global Product Development System

Using Voice Of the Customer (VOC) and Critical Parameter
Management (CPM) can help us build a continuous thread of system
knowledge throughout the entire life cycle of a system or product.
We will explore how to correctly obtain VOC inputs, rank and organize
them, create appropriate system requirements and flow down these
requirements to critical parameters. We will then learn how we
can enable notification of critical changes, traceability of technical
documents, and how we can validate our VOCs and requirements
through transfer functions and analytical relationships.
David Cronin, Director, Business Development, COGNITION CORPORATION
ABOUT YOUR WORKSHOP LEADER: Mr. Cronin has been part of the
product development world for 20 years. He has a Bachelor of Science
in Electrical Engineering and an MBA, both from Northeastern University
in Boston, MA. Mr. Cronin has worked in several industries in both the
engineering and application development fields and is currently
responsible for conduction applications and business development at
Cognition. He assists companies who are implementing DFSS and other
product development improvement initiatives and has experience in such
industries as medical devices, automotive, defense/aerospace, consumer
electronics, and appliances.

11:30 – 14:15 INCLUDES LUNCH : WORKSHOP D - TUESDAY 19TH JUNE

Using Simulation and Optimization to Improve Your DFSS Projects

Rapid time-to-market, reduced use of physical prototypes, fewer defects,
minimal post-design rework, and satisfied customers. These advantages
are what make Design for Six Sigma (DFSS) such an appealing
methodology. But achieving these benefits is by no means an easy task.
For instance, how does your design team create a successful new product
or process when it has little or no available design data?
One increasingly popular approach that circumvents the lack of design
data is the combined use of simulation and optimization. Advances in
desktop software and PCs now mean that these rigorous design
techniques can be applied by almost any engineer or analyst. Through a
series of case studies, this workshop will provide you with the why and
the how-to for spreadsheet simulation and optimization. Discussion
topics will include:
Why you need to quantify variability in DFSS projects
How simulation and optimization fit into the DMADV methodology
Practical techniques for identifying robust, high quality solutions
Why all forms of optimization are not equal
ABOUT YOUR WORKSHOP LEADER: Jonathan Fleck is a Trainer and
Product Consultant for Decisioneering. He holds a BA in Economics and
Management from Albion College and a Master of Engineering in Logistics
from the Massachusetts Institute of Technology. Jonathan also
contributed to the MIT Integrated Supply Chain Management program,
and he coordinated the MIT Supply Chain Education Partners Program in
its initial year. He has seven years experience as a researcher, analyst, and
consultant. Jonathan’s clients and industry experience include
wholesalers, telecommunications providers, financial service firms, large
manufacturers, and other Global 2000 companies. His work typically
focuses on planning, forecasting, inventory management, process
engineering, and relational databases. Jonathan teaches several courses
for Decisioneering , including the Crystal Ball for Six Sigma Applications
course, and has completed his Green Belt coursework. Prior to
Decisioneering, Jonathan was a Senior Forecast Analyst at Reebok
International Ltd.

14:40 - 17:15 INCLUDES REFRESHMENTS : WORKSHOP E - TUESDAY 19TH JUNE

Developing Product Reliability: Strategies and Methods to Increase its Growth Rate

Reliability is critical to a product’s competitive position in the market, and affects the financial business case
for the development project, the plans and resources for product service, and the acceptance of the
product by customers. Reliability is a characteristic that is designed into the product by decisions in the
early development phases, and by development activities leading to market entry. So, reliability is “grown”
during product development. However, increasing business pressures to “do more with less” have turned
product development into a race against time and budget. This workshop will show you ways to help your
organization achieve superior reliability during product development phases.
Topics include:
Working definitions of reliability for a variety of products;
Methods to measure and forecast product reliability;
How to develop three key elements that are critical to reliable products;
Effective strategies for developing higher reliability;
How to identify resources and activities that will enhance the reliability growth process;
Best Practices and deliverables that can increase the rate of growth in product reliability;
How the right testing at the right time adds great value, while either too much or too little can be
troublesome;
A model for integrating reliability growth strategies with your product development process.
ABOUT YOUR WORKSHOP LEADERS: Your workshop facilitators
will be John P. King and Bill Jewett, independent consultants for
Product Development Systems & Solutions (PDSS) Inc. Their book, Developing Robust and Reliable
Products, will be published by Prentice-Hall next year.

Networking Opportunities

The 3rd Annual Design for Six Sigma conference will bring together senior-level quality and process improvement professionals from a broad range of organizations.

One of the key benefits of attending this conference is the networking opportunities you will find.

Organizations wishing to take further advantage of these opportunities should contact Louise Gosling of WCBF about taking an exhibition booth or sponsoring one of the lunches, breaks or evening receptions.

Email: louise.gosling@wcbf.com

Who Should Attend

WCBF invites all professionals within Manufacturing, Services & Transactional Environments responsible for driving business processes, product development and quality.

You will benefit from this conference if you are a:

• Head of Technology

• VP of Manufacturing

• Head of R&D

• VP of Performance Improvement

• VP of Process Excellence/ Improvement

• VP of Six Sigma

• VP/ Director of Quality

• Head/ Director of Engineering

• Head of Operational Excellence

• Senior Engineer

• VP of Business Excellence

• Deployment Leader/ Champion

• Head of Process Management

• Programme Manager, Project Manager

• Director of Operations

• Six Sigma Champion, Master Black Belt and Black Belt

Prices, Discounts and Key Terms

Prices

	FULL PRICE	EARLY BIRD DISCOUNT PRICE BEFORE 05/11/07	BONUS DISCOUNT PRICE BEFORE 03/30/07
Conference & three Workshops (A, B, C, D, E)	$3942	Save $400! $3542	Save $500! $3442
Conference & two Workshops (A, B, C, D, E)	$3393	Save $300! $3093	Save $400! $2993
Conference & one Workshop (A, B, C, D, E)	$2844	Save $200! $2644	Save $300! $2544
Conference Only	$2295	Save $100! $2195	Save $200! $2095
Workshop Only (A, B, C, D, E)	$549	Save $100! $449	Save $100! $449